The Marketing Management program prepares the graduate for careers in marketing, market research, advertising and public relations. The curriculum provides the graduate with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment.
Vision
The BC Business Administration Department envisions innovative and competitive marketing leaders with high entrepreneurial traits equipped with knowledge, skills, and attitudes needed in the local, national, and global marketing landscape.
Mission
The BC Business Administration Department is dedicated to shaping future marketing leaders by nurturing innovation in products and services, enhancing entrepreneurial and managerial skills, advancing research and development, and fostering adaptability to evolving local and global marketing landscapes.
Goals
After earning a Bachelor’s degree in Brokenshire College, graduates will be able to:
- Develop innovative and entrepreneurial marketing professionals
- Strengthen managerial and leadership competencies for the global marketing landscape
- Advance research competence and analytical skills for evidence-based marketing decisions
- Foster adaptability, ethical responsibility, and professional values
Program Educational Objectives (PEO)
After 3 to 5 years, the graduates of BSBA shall be able to:
PEO1 Exhibit comprehensive knowledge and skills in business, management, and entrepreneurship for effective organizational performance.
PEO2 Perform leadership and decision-making functions that foster innovation, productivity, and ethical business practices.
PEO3 Participate in lifelong learning, research, and professional development to adapt to dynamic business environments.
PEO4 Apply ethical principles, social responsibility, and cultural awareness in business decisions to promote sustainable growth.
Program Learning Outcomes (PLO)
Upon graduation, the students of BSBA shall be able to:
PLO1 Articulate and discuss the latest developments in the specific field of practice.
PLO2 Effectively communicate orally and in writing using both English and Filipino.
PLO3 Work effectively and independently in multi-disciplinary and multi-cultural teams.
PLO4 Act in recognition of professional, social, and ethical responsibility.
PLO5 Preserve and promote “Filipino historical and cultural heritage” (based on RA 7722).
PLO6 Perform the basic functions of management such as planning, organizing, staffing, directing and controlling.
PLO7 Apply the basic concepts that underline each of the functional areas of business (marketing, finance, human resources management, production and operations management) and employ the concepts in various business situations.
PLO8 Select the proper decision-making tools to critically, analytically and creatively solve problems and drive results.
PLO9 Express oneself clearly and communicate effectively with stakeholders both in oral and written forms.
PLO10 Apply information and communication technology (ICT) skills as required by the business environment.
PLO11 Work effectively with other stakeholders and manage conflict in the workplace.
PLO12 Plan and implement business related activities.
PLO13 Demonstrate corporate citizenship and social responsibility.
PLO14 Exercise high personal moral and ethical standards.
PLO15 Analyze the business environment for strategic direction.
PLO16 Prepare operational plans.
PLO17 Innovate business ideas based on emerging industry.
PLO18 Manage a strategic business unit for economic sustainability.
PLO19 Conduct business research.
Program Structure
Total Credit Units: 147 units
General Education Courses: 36 Units
Core Business and Management Education Courses: 6 units
Business Administration Core Courses: 24 units
Professional Major Courses: 24 units
Electives Courses: 12 units
Mandated Courses: 14 units
Institutional Courses: 25 units
Internship: 6 units
Careers
A BSBA degree opens doors to meaningful and high-impact careers by building strong foundations in management, strategy, and communication. Graduates can succeed as Product Managers at MASA Warehouse, where they handle product selection, monitor inventory, and ensure customer needs are met while supporting the warehouse’s overall sales goals. They can also thrive as Project Managers in the Transition Business Group, leading important business changes, planning and organizing projects, guiding teams, and ensuring smooth and successful transitions. These roles highlight how BSBA graduates can make a real difference in helping businesses grow, improve, and deliver better services.
1. Marketing Associate / Marketing Officer
Assist in market research, promotions, branding, and campaign execution.
2. Sales Representative / Account Executive
Handle client accounts, generate leads, and meet sales targets.
3. Product Manager
Oversee product planning, development, pricing, and overall strategy in companies like MASA Warehouse.
4. Project Manager
Lead, coordinate, and monitor projects in organizations such as Transition Business Group.
5. Business Development Officer
Identify business opportunities, partnerships, and expansion strategies.
6. Entrepreneur / Small Business Owner
Start and manage your own business using marketing and management skills.
7. Human Resource Assistant / HR Staff
Support recruitment, training, employee relations, and HR operations.
8. Financial Analyst / Finance Assistant
Assist in budgeting, forecasting, financial reporting, and cost analysis.
9. Operations Supervisor / Operations Staff
Manage day-to-day business operations, workflow, and productivity.
10. Customer Service Supervisor / Specialist
Handle customer concerns, retention programs, and service quality improvements.
11. Brand Assistant / Brand Specialist
Work on brand positioning, promotions, and customer engagement strategies.
12. Administrative Officer / Office Manager
Coordinate office systems, documentation, and administrative processes.
13. Logistics & Supply Chain Staff
Monitor inventory, warehouse operations, procurement, and distribution.
14. E-commerce Specialist
Manage online stores, digital marketing, product listings, and online sales.
15. Research Analyst / Market Researcher
Conduct surveys, analyze data, and generate insights for business decisions.
Accreditation
ACSCU-ACI - Level III
Admission Requirement
